Exopic Media

Best Designing colleges in India

As the famous author Alina Wheeler quotes it – “Design is intelligence made visible.” Among millions within our nation’s population, many of us aspire to become well-known designers. If you have just passed out of school, definitely you must be on the lookout for best design institutes that offer job-oriented courses in designing. Introducing Indian Institute of Fashion Academy (IIFA), Agra – one of the best designing colleges in India. Be it interior or beauty products – design is visible in every corner of our life. The design of a product increases sales because of its visual appeal. For this reason, many companies are queuing up candidates who possess designing skills which can be attained through some specialised courses.

IIFA is the one of the best designing colleges in india offering a large set of courses for a great future in designing courses

IIFA India – Best Design Institute in India

B-108, IInd Floor, Central Bank Road,
Kamla Nagar, Agra,
U.P., INDIA
+91-562-4002476, 09997551655
iifaindia@gmail.com

How many types of campaigns can be created in a Google Adwords account?

When it comes to easy, impactful and cost-effective ppc advertising campaigns Google Adwords is the unanimous choice of today’s marketers and entrepreneurs. It is important, however, to choose your campaign type before you get your ads running online. There are secondary features like Standard, All Features, Mobile app installs, Dynamic Search Ads, Call-only, Marketing Objectives, etc. that expand and contract the functionality of AdWords campaigns. These can be managed on-page and help you create campaigns and streamline them, based on your business requirements, audience demographics and various prospective media.

5 types of campaigns can be created in a Google AdWords account

Search Network Campaign:

As the name suggests, these kinds of ads appear in the organic search results when related keywords are typed into the ‘Search tab’. These can be further classified into Text ads, Call-only ads, Dynamic Search ads. Besides ‘Standard’ and ‘All features’, these also contain extensive features like Call out, Structured Snippets, Mobile App installs & engagement, etc.

Search Ads are best for:

Flexible or low budget
Any business from SME to MNCs
Those businesses having the motive and ready to pay for being No.1 on Google SERPs
Covering low to a broad range of geographical area and demographics
Advertising on Google Maps

Display Network Campaign:

These ads bank on visual appeal. Ads are often accompanied by static or interactive images to attract and engage your target audience. You also get to select “Marketing Objectives” where you can build your campaign based on

Awareness i.e Impressions and Reactions

Influences i.e Visits, Engagement

Actions i.e Buy, Call, Visit Nearby Outlet

The end result is a perfectly optimized campaign based on the parameters and requirements you’re looking for.

There are Uploaded Image Ads where you can add images of different sizes or HTML5 based image. In Responsive Ads, all you got to do is add your ad text, images and logo and Google optimises the campaign so that you rank high in organic search results. With Engagement Ads, you can have Ads that have images and videos that interact with the audience in Youtube or Google Search Network. Gmail Ads are expandable ads that appear above the inbox section in Gmail accounts.

Display Network works best for:

Creating Brand Awareness
Display ads on Youtube & Gmail
Organisations having their own Website
Remarketing

Shopping Campaign:

Are you a retailer? How often have you desired to promote your local as well as online inventory? It is now possible to boost traffic to your website and gather better-qualified leads with Google Shopping Ads. Add your Title, Store name, Price, etc. and you’re good to go! There are mainly three types of Shopping Ads – Product, Showcase and Local Catalog Shopping ads.

The biggest advantage of Google Shopping ads is their retail-centric campaigns accompanied by powerful analytics and reporting that keep you informed how your products and services are performing as compared to other brands.

Shopping Ad Campaigns are meant for the following:

e-Commerce Websites
Broadening your Online presence
Flexibility in Optimization and Scalability of Campaigns

We are one of the leading Adwords management service providers in Delhi. We see to it that your brand gets the right campaign with the right exposure and reaches the right kind of audience. Avail the best PPC campaign management service that creates appealing, engaging and profit-boosting campaigns.

Video Ads:

You can up your business campaigns with Video Ads on Youtube using Google Adwords services. These ads come with the ‘Skip Ad’ feature after five seconds or a buffer of six seconds between videos. You can also infuse mobile app installs with your shopping campaigns.

Video Discovery Ads are found in places where people are searching for content relevant to their brand. These ads are thumbnail-based and come in various sizes and formats of the display.

Bumper Ads have a run-time of 6 seconds or less. These are best for generating brand awareness, launching new products or offers because of their short and impactful messages.

In-stream Ads get displayed before, during or after Videos on Youtube or on other social platforms, games and apps. These can also be Youtube Ad videos embedded on other sites. Usually, these ads can be skipped after 5 seconds.

Non-skippable Instream Ads, on the other hand, have a run time of 15 seconds or less and that allow you to reach your target customers with your entire brand message.

Outstream Ads appear mainly on partner sites. Though prominent only on mobiles and tablets these ads are the best way to extend your brand reach beyond Youtube.

App Campaign:

If you have an awesome App that you want the world to know and use it, this is the perfect place to start. Google streamlines your App campaign process by making use of your product info, catchphrases, text, images and a starting bid. Then your ads start appearing on several Google properties like Google Display Network, Google Play, AdMob, Youtube, Google Discover, our search partners and many more publishers who host app ads.

Give your app the maximum brand outreach and customer engagement it deserves with our leading Adwords management services.

Hope this blog provided you with the necessary insights you were looking for. It is essential to know what’s best for your brand and your organisation based on your budget, scope of branding, media platforms. Exopic Media is an expert PPC campaign management service company in Delhi that ensures you maximum brand visibility, searchability, and ROI with a minimum investment of resources.

5 Best email marketing tools for Small and Large businesses

Confused and tired of finding the best email marketing software for your business? It’s not that daunting & difficult a task. In fact, your search settles down to three major aspects – Your budget, Contact list size and Operational requirements. An ideal email marketing software is the one which enables you to carry out efficient marketing campaigns seamlessly & cost-effectively.

Being the leading email marketing company in Delhi, this blog is a sincere attempt to relieve you from the dilemma and struggle of having to choose the best email marketing software. When it comes to choosing the best email marketing services, well, there shouldn’t be a problem – it’s us!

Email marketing software has the following features, functions and benefits in general:

Free trials
Email scheduling
An attractive collection of Email templates
Social Media Integrations
Automated Marketing Workflow
Deliverability
Security
Tracking & Analytics
Improvised constructs
Deeper and authentic customer relationships

Now let’s have a look at the 5 best Email Marketing Softwares:

Constant Contact

Founded in 1995 it is a legendary email marketing company. It has withstood years of technological advancement and competition, constantly striving for excellence in service and software quality. It is the best choice for small and large businesses due to its wide variety of email templates, efficient email scheduler, surveys & polls, coupons, online donations, subject line A/B testing and high scope for improved constructs. It also provides high-range security and deliverability. Over 200 million emailers are sent on a daily basis through Constant Contact.

SendinBlue

Though it started off as transactional email services company, that is, sending email links for forgotten passwords and invoice receipts, it further diversified into full-fledged email marketing service. They are renowned for their high-quality software and social media integration, seamless emailer A/B testing, powerful tracking & analytics and finally efficient deliverability rate. Their API (Application Programming Interface) feature is commendable. No to forget they have a WordPress Plugin that helps you create and design visually attractive emailers. Be it an SME or MNC, individual mailing, emailers for Facebook ads, or even e-commerce integrations, SendinBlue is a great choice!

GetResponse

With a user base of 3.5 million, it is a one-stop-shop for marketing solutions. The most unique feature it houses is the landing page creator and webinar solutions. It has an intuitively designed ‘Drag and Drop’ feature that you can use to create innovative emailers. Then there’s Perfect Timing that predicts the right time of the to send your emailers to facilitate increased open rates. Other regular features include autoresponders, software integrations, A/B testing, list segmentation etc.

MailChimp

MailChimp is a favourite among small business. It is known for its powerful and responsive software. It has maintained its top position among email marketing companies even today, only because of its constant evolution and quest for superior customer experience. The Drag and Drop builder along with tools for Facebook, Instagram and Snapchat makes it a favourite among small businesses and bloggers. It also helps you with E-commerce integration through channelising campaigns on Shopify, Eventbrite, Salesforce. You also avail interesting automation features like abandoned carts, welcomed campaigns, product recommendations, along with A/B testing & segmentation.

Zoho Campaign

Email marketing has never been simpler for small and big businesses who wish to interact with their target customers. Apart from regular features like alluring designer templates and customized A/B testing, it also efficiently tracks your sending and opening rates. You can very well analyse what kind of content and template are working for your emailer campaigns.

Exopic Media is a renowned email marketing company providing the best email marketing services that makes use of high-quality emailer platforms. We ensure that your brand messages reach the audience that matters to your organisation. Our result-oriented systematic approach boosts your brand awareness as well as ROI through effective emailer campaigning.

What are benefits of search engine optimization services?

If you are a novice or a professional in business or marketing, you would have often come across the term ‘SEO’ in-between conversations.

That’s because nowadays its an essential part of any successful marketing strategy.

Search Engine Optimization is a digital process that involves usage of certain keywords and/or key phrases, that enable your online content to rank higher on Search Engines Results Pages (SERPS). To make your business presence powerful online, it is essential that your online content rank high, especially in the unpaid section, also known as organic listings. One best example is when you search “Latest International Hit Singles 2019” on Google, it brings out the most helpful information based on the keywords that you have entered.

The same principle is applied to your online business profiles and marketing campaigns. But then, how does SEO help your business grow? These 7 benefits will give you clear insight.

1. SEO is a primary source of leads

According to the State of Inbound 2018, the main focus of businesses (B2B, B2C, NPO) is to drive traffic to their websites via inbound marketing. Inbound marketing strategies typically involve search engine optimization services, Social Media Marketing, Content Marketing, Referrals, etc. If your SEO strategies haven’t been getting you the desired results perhaps its time you revisited the process. Or sought an expert opinion.

2. Higher conversion rates

Think about it. Once your online content starts showing up on the 1st page of Google search, you get noticed by your target audience more effectively. As customers will gradually get familiarized with your brand, products and services, this, in turn, elevates your chances of closing several deals with prospective customers. A good ranking of your site on any search engine attracts customers looking for making a purchase or contracting any service. Result? Seamless transformation of your marketing messages into sales and leads.

3. Cost-effective strategy

Once you’ve created a page or website that the search engine deems worthy of directing the target customers to, it will continue to attract traffic to your online content for months and years together after that. This is achievable only through high-quality content. Now, researching and writing high-quality content requires investment. This can be either in the form of time if you are the sole content manager or in the form of money, should you choose to be wise and seek help from a digital marketing agency or a search engine optimization company. After this, you’re good to go. There’s no further ongoing cost involved after this step.

4. Strengthens online presence

Someone rightly said, “Treat the first page of Google search as your visiting card.” When your company appears on the first page of SERPs more and more people get to know you. This sets off a chain reaction where customers get in touch with you, make purchases and even follow you by clicking on social media icons on your profile or external links. SEO assures complete integration of all your marketing activities (content marketing, direct e-mail, social media marketing, blogging, web management, e-commerce, etc.) and aligns it with your business goals. At the end of the day, your content is the one that powers up your brand presence online in several search engines through higher rankings!

5. Brand awareness & credibility

When customers get familiarized with your brand, products and services, it is known as Brand awareness. SEO ensures that your products and services are easily found by search engines (provided you have top rankings) in both organic as well as regular search.

Business is built on trust. But then how will customers place their trust in you online? The higher you rank on SERPs, the higher is your authenticity. If a company appears within the first five ranks on a Google search page customers are highly likely to proceed with exploring its brand profile. On the contrary, if it appears at the bottom of search results, it is natural for customers to doubt the genuineness of the same.

6. Quality traffic

Unlike outbound activities where you reach out to customers whether or not they want to hear or know about you, SEO helps your company strike up interactions with an audience who matter. Inbound marketing fuelled by search engine optimization services is customer-centric and makes helpful information easily accessible to the target audience. What’s more? Users find you on their own. This generates more qualified leads for your business.

7. Keeps you ahead of the competition

While you sit here and ponder about why your company’s traditional marketing strategies aren’t working out, your rivals probably are on their way to the next successful promotion strategy! SEO keeps you and your organization with the flow of time and technology. It integrates all your digital marketing campaigns across various networks, thus, not letting rivals seize your share of the market.

Adapting to the dynamics of advertising and marketing, a professional SEO analysis & standardization conducted by a search engine optimization company can work a long way to leverage your brand recognition and prospects.